HealthMark Multimedia in the News:

For Immediate Release

Contact: Susan Brink, Principal
HealthMark Multimedia, LLC
PH: 202-448-6150, Ext. 201
Email:

HealthMark Multimedia Wins Two Silver Davey Awards for CD-ROM that Addresses the Needs of African-American Women with Diabetes.

Diabetes: Living My Best Life™ receives two prestigious Silver Davey Awards for creative excellence.

New York, NY, November 7, 2005 - HealthMark Multimedia has been awarded the Silver Davey Award for their CD-ROM, Diabetes: Living My Best Life™. Diabetes: Living My Best Life™ also received a Silver Davey Award for the theme song. With over 2,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. Diabetes: Living My Best Life™ is a CD-ROM designed to support both clinical and community-based interventions with software that provides ongoing self-management education.

The Davey Awards exclusively honor the "Davids" of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

Diabetes: Living My Best Life™ takes a patient-centered approach, using personal stories to illustrate improved skill in the self-management of diabetes. Four African-American women share their experiences and provide a framework for understanding the real-life challenges of monitoring blood sugar levels, planning food and nutrition, increasing exercise and physical activity, and improving medical care. The program attracts and maintains the user's attention through a colorful interface that highlights a personal change process through reflecting, coping, taking action, and succeeding in diabetes self-care.

Accompanying each story is in-depth educational content and interactive tools for practice in reading food labels, controlling portions, monitoring blood sugar, overcoming exercise barriers, understanding complications, and other essential tasks related to self-management. Computer simulations and learning activities enhance retention and encourage application through skill rehearsal and self-testing. Music, individual self-assessment, and feedback help motivate and encourage users. Printable fact sheets and follow-up questions help implement personal goals and facilitate communication with health care providers.

Diabetes: Living My Best Life™ is designed to be used by health professionals, diabetes educators, counselors, churches, and individuals with type 2 diabetes. The individual version of the CD-ROM is available for $19.95 and may be purchased at www.DiabetesBestLife.com. The institutional edition, which includes a CD-ROM for unlimited users and an instructor's Diabetes: Living My Best Life™: Guide for Diabetes Education, is also available at www.DiabetesBestLife.com for $150.00.